In many countries around the world, getting men to use skincare products is still not easy. So to show the benefits of its new oil-absorbing Pore Vacuum in the Asian market, Pond’s Men launched a campaign built on a humorous storytelling that would resonate with them.
The TV spot tells the story of a man that starts flirting with a new girl in the office in front of his, but unexpectedly, his oily skin gets in the way. The campaign quickly became praised for its funny twist on the typical advertising for the skincare category.
