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Driver's License

70% of women do not feel properly represented in media or advertising.

That’s why Dove decided to hack the advertising industry. From the inside.

 

Driver's License

Doritos Global / Goodby, Silverstein & Partners // 2024

 
 

Have you ever seen a grandma driving a monster truck? 

For The Bold In Everyone is the new Doritos' Global Platform that celebrates those who crunch the mold and dare to do what they love no matter what the world thinks.

Be a triangle in a world of circles.

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