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Pleasure Icon

One year ago, we sponsored Stevenage FC, one of the smallest team of England. Then, we invited gamers around the world to turn this small team in real life into the biggest team online.

 

Pleasure Icon

Magnum / Lola MullenLowe // 2019

 
 

“True to pleasure” is Magnum’s new global positioning, and art is one of the most purest manifestation of pleasure. This is why we partnered with renowned American artist, Brendan Monroe, to create a graphic campaign for the summer that showed moments of pleasure created using the iconic shape of the ice cream.

MAKING OF