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The Natural Bar

70% of women do not feel properly represented in media or advertising.

That’s why Dove decided to hack the advertising industry. From the inside.

 

The Natural Bar

Corona / David Madrid / David Bogotá // 2021

 
 

In 2021, CORONA needed to launch its new formula: It is now made with 100% natural ingredients. It turns out that Nature itself gave us the answer to do it.

If we were going to launch a beer made with 100% natural ingredients, why didn’t we do it in a place made with 100% natural materials as well? Then, The Natural Bar was born.

For the first time ever, an experience for a brand was designed and built 100% with ingredients from nature, just like the product (not even one artificial or man-made material was used), and went back to nature, without leaving any trace on it.

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