After 36 years, Canada again qualified for the World Cup. They surprised all. But this surprise meant that Nike didn’t have enough time to make a new jersey for the event. Of the 32 teams in the World Cup, Canada would be the only team without a new kit. Fans were furious, and even the players protested by covering the Nike logo.
Frito-Lay, Canada’s official snack of the World Cup teamed up with Bauer, Canada’s biggest sports brand to create THE UNOFFICIAL JERSEY. Designed by 13 artists from coast to coast, the jersey celebrated Canada, telling its story through the artwork on the fabric.
